Our Team

HANNA CROUCH | COMMERCIAL DIRECTOR

I fell in love with food at the age of five. It has been my number one love ever since. I remember accompanying Mum to long lunches at the The Walnut Tree, a Michelin-starred restaurant nestled in Welsh countryside.

My appreciation for real produce was born there, in the heart of Abergavenny, where I still call home. I looked forward to this weekly ritual, where the chef would hand me an amaretto biscuit before leading me into the kitchen for a sampling of seasonal ingredients he’d foraged or sourced that week. I couldn’t tell you what excited me more, the amaretto biscuit or the anticipation of the taste sensation that awaited me.

I later developed a long-standing relationship with Vin Sullivan’s, a local fine food shop where Mum worked, where I was taught to pluck pheasants, stuff chickens, and truly experience gastronomy at the source.

“I grew up picking fresh produce like sweet peas from a pod. That’s how I know food. I didn’t grow up with packeted stuff.”

Naturally, my career developed around food. From my first job at a gastro pub (where I lied about my age) followed by The Bell at Skenfrith which won many awards, to later promoting Welsh produce for John Sullivan, I paved my way towards a future in food culture.

I was introduced to the superyacht industry in my early twenties, where I ended up provisioning to some of the world’s largest yachting operations. There I met Matt, my colleague and now business partner, whose expertise was in the wine and spirits industry.

After twelve years of hard work for someone else, Matt and I decided to take a leap of faith. With all the experience and knowledge behind us and our complimentary skill sets, we decided that only opportunity lay ahead. It was time to seize it.

Being able to share my passion for food with those who can benefit from it is my purpose.

Being able to call my customers my friends is a luxury I feel thankful for every day.